Sweet Plum Boudoir

Challenge:

Sweet Plum is a boudoir photography studio based in Tampa, FL. Their existing homepage wasn't compliant with Google Ads policies, which led to campaign disapprovals. They needed a redesign that maintained their strong brand identity while aligning with ad platform guidelines.

Result:

I redesigned the homepage within Squarespace, updating layout structure, content flow, and imagery to meet compliance standards. The refreshed design preserved the studio's signature look and tone while supporting fully approved ad campaigns and improved ad performance.